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Freudenberg Performance Materials Launches New Website

New site features a stronger focus on recruitment and customer orientation, a clear structure and a modern design

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

Freudenberg Performance Materials announced the comprehensive relaunch of its website. The new online presence has a much stronger focus on recruitment and customer orientation, a clear structure and a modern design. With its new presence the company is sending a strong signal for a harmonized brand and market presence.

Consolidating multiple brand pages under the Freudenberg Performance Materials umbrella is a central element of the new website. This unified brand identity provides visitors with an optimal overview of the company’s markets, applications and solutions.

The new website provides a much greater depth of information and specifically targets potential customers and job applicants. A further highlight is the new “Markets & Solutions” feature: almost every solution in the company’s portfolio has a dedicated page containing in-depth information.

For international visitors, the new website also includes individual welcome pages in the respective national language – a further contribution to global customer orientation.

Key advantages of the new Freudenberg Performance Materials website:
• Faster orientation: All relevant information is centrally bundled.
• Modern design: For an enjoyable user experience.
• Clear structure: Overview of markets, applications and solutions.
• Accessible web design: Complies with current standards and is accessible to everyone.

The relaunch of the Freudenberg Performance Materials website underscores the company’s ambition to offer customers and job applicants a modern, informative and user-friendly digital
experience.

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